A&L Catering Website Redesign

A&L Catering is a catering business based in Allentown, Pennsylvania. A&L creates delicious food and signature cakes, and although they serve many different cuisines, their Pennsylvania Dutch roots shine through. Their original website was unappetizing and unappealing, so a rebrand and redesign were in order. The design leans into their Pennsylvania Dutch heritage, so illustrations based on PA Dutch hex signs were used. The bright, earthy colors are meant to attract a younger audience and make their brand more appetizing and appealing.