100 Grand Candy Bars

The 100 Grand Bar deserves better than the second tier. The goal of this 360 campaign is to bring the 100 Grand bar to its former glory and to change young people’s thoughts on it. Show off your riches! 100 Grand candy bars have worth, and consumers can sense that and know that anyone who takes a bite feels wealthy. Targeting young adults, this campaign spans OOH, in-store, PR boxes, social media, web banners, ATM ads, and a collaboration with the $100,000 Pyramid game show. Anyone, including you, can be a millionaire.